High ROI Google AdWords
What can boost your SEO, test product demand before you create them, laser target your ideal customers, and much more? Google AdWords that’s what!
In the past I made a number of mistakes setting up ad campaigns that cost me more money than I care to admit. A few of the things I did wrong are:
- Not focusing purely on the search network
- Not putting keywords into ad groups
- Not using negative keywords
- Not using a landing page specific to the ad
- Not split-testing (AB testing) my ads
Avoid these mistakes and learn how to create a positive impact on your business’ bottom line by attending our High ROI Google AdWords online course.
Who This Is For
This live training is for business owners, bloggers, and people with products who want to gain a competitive edge in digital marketing. If increasing the number of online sales sounds like something you’re interested in, or you’re looking for that edge in the new world of SEO that Google has created, this is for you!
What You Get
By attending High ROI Google AdWords you’ll receive:
- 3, 1-hour live trainings delivered via webinar
- Session outlines
- Session mindmaps and free mindmapping software
- Video recordings of all 3 sessions
- Audio recordings of all 3 sessions
- A DVD with all the trainings
Here’s what you can expect in this jam-packed, 3-session course.
Session #1: Google AdWords Foundations
Session #1 has been designed so that you have a rock-solid foundation for your campaigns. This is the stuff no one talks about. We’ll cover:
- How AdWords helps with SEO
- How to define your ideal customer
- How to perform deep research on your ideal customers
- Creating a list of your competitors specifically for keyword research
- How to brainstorm a large list of seed keywords
- Performing keyword research using both free and paid tools
In addition to all that, you’ll also receive our AdWords Foundation checklist. This checklist will help ensure that every AdWords campaign you create has a solid foundation for success.
By the end of session #1 you’ll have everything you need to get started building a rock-solid campaign. That takes us to session #2.
Session #2: Building Your AdWords Campaign
In Session #2, you’ll see step-by-step how to build your AdWords campaigns. Specifically we’ll go over:
- How to group your keywords into logical ad groups
- Building your AdWords campaign in Google AdWords
- Launching your campaign
- Making your website match your ads to increase leads and sales
- Creating reports using Google Analytics
In addition to everything I just mentioned, you’ll also receive our AdWords campaign checklist. This checklist helps ensure you can reproduce excellent results in every campaign you run.
Session #3: Advanced Google AdWords Strategies
With your campaign in place it’s time to implement advanced strategies that will further increase the leads and sales your campaigns can generate. In Session #3 you’ll learn:
- Additional keyword research strategies and tools
- How to analyze your campaign with a focus on increasing ROI
- Optimization techniques to increase your campaign ROI
- How to A/B test landing pages using Google Content Experiments, formerly Google Website Optimizer
- Methods of slicing and dicing your metrics to gain even more insight into your customers
By the end of session #3 you’ll be an AdWords pro. But we’re not stopping there!
For Serious Marketers Only: Bonus Q&A Session
For those serious about making AdWords work for their business we’ve got an added bonus – you’re invited to a special, hour-long Q&A session. During this session you can ask about anything – Google AdWords, A/B testing, landing pages, or whatever else will help you improve your campaigns and get more business.
Sign Up Today
The course is currently under development. In the meantime, we have a Google AdWords (overview) webinar schedule for the Dempsey Marketing Tribe. Get the details here.