There are definitely some cool changes coming through for PR. I just listened to a podcast where they talked about NewJacking(there is a whole book about it) where you post a blog post that is relevant to news that is currently happening in your area and many journalists locally will pick it up and you can get exposure fast. I also just got an invite to AvoPR.com and it is looking pretty cool, but I still have a ton to learn.

I'm chiming in with the rest of the group, you were just getting started Christine! I appreciate how you give social media its "just due" without over emphasizing the impact. I also liked how video, and its teammates, give us the option to re-purpose the event to stay in connection. As you say, "stay present, be available, and keep telling your story." Good stuff!

Robert, great questions for Christine. It's interesting how she is able to get people to relate to what she does. At my job we stopped using the term PR and now we call it Corporate Communications, so I know just where she is coming from. I agree with Lauri, we need more from Christine! Thanks for the interview Robert.

Hi Robert and Christine Another interesting insight into the "whole picture" of how it works with different entrepreneurs. Thanks for sharing and to hear about all the various talent out there is very encouraging. Patricia Perth Australia

Ok Robert and Christine, This video seemed like a minute. There was no way that was almost 15 minutes. I vote for another one with Christine. She was just warming up and puff, done. Please make another!!!

That's so cool of you guys. I had so much fun watching this video and I was able to learn a lot. Great! I just wonder why social media can't increase PR that significantly? So what other factors should you consider when you want to level up your PR? Good points in that video! -Gregory