In this video I speak with Gold Referral Partner Christine Pietryla, a business-2-business PR consultant and a friend of mine.
During our conversation with discuss:
- Where PR used to be
- How social media has effected the field of public relations
- Why social media isn’t really causing the changes in PR and what is
- And more awesome goodness
About Robert DempseyCEO & Founder of Dempsey Marketing, web developer, avid reader, proud father and husband. I get a lot of stuff done.
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There are definitely some cool changes coming through for PR. I just listened to a podcast where they talked about NewJacking(there is a whole book about it) where you post a blog post that is relevant to news that is currently happening in your area and many journalists locally will pick it up and you can get exposure fast.
I also just got an invite to AvoPR.com and it is looking pretty cool, but I still have a ton to learn.
I’m chiming in with the rest of the group, you were just getting started Christine! I appreciate how you give social media its “just due” without over emphasizing the impact. I also liked how video, and its teammates, give us the option to re-purpose the event to stay in connection. As you say, “stay present, be available, and keep telling your story.” Good stuff!
Robert, great questions for Christine. It’s interesting how she is able to get people to relate to what she does. At my job we stopped using the term PR and now we call it Corporate Communications, so I know just where she is coming from. I agree with Lauri, we need more from Christine!
Thanks for the interview Robert.
Hi Robert and Christine
Another interesting insight into the “whole picture” of how it works with different entrepreneurs.
Thanks for sharing and to hear about all the various talent out there is very encouraging.
Patricia Perth Australia
Ok Robert and Christine,
This video seemed like a minute. There was no way that was almost 15 minutes. I vote for another one with Christine. She was just warming up and puff, done.
Please make another!!!
You are all so nice! Let me know if I can answer any other questions for you.
Christine,
I have about a million questions for you. I appreciate the offer and will be contacting you to see about getting those questions to you.
Until then, I think we all agree that we need another video here on Dempsey Marketing. You and Robert are fabulous together. The energy is perfect. Great job to both of you.
Totally need more!
Christine – you have a really wonderful way of speaking and it is is very easy listening. Not to mention that the content ROCKS. Thank you for sharing
That’s so cool of you guys. I had so much fun watching this video and I was able to learn a lot. Great! I just wonder why social media can’t increase PR that significantly? So what other factors should you consider when you want to level up your PR?
Good points in that video!
-Gregory
Gregory, it’s not that social media doesn’t increase PR it’s that people use it incorrectly to do so. At its core, B2B PR is about content. Getting good content to the right buying audience. Sometimes social media is the right tool to make that happen – and sometimes it isn’t. A good PR plan will target audiences with all available tools.
So, to answer your question: what other factors should you consider to level up your PR efforts? Take a second look at your target audiences and get into their heads. How do they purchase? Is it through one purchaser or by committee? How long is the sales cycle? Then, tailor your message to jump into those discussions at the right point. For example, I have a client that is very sales-heavy. The sales people are constantly communicating to buyers so our PR goals are focused on giving them what they need to succeed with those customers, which is glossy reprints passed across the table highlighting their work with Fortune 500 companies. We then post the links and discussion online via social media for added exposure – but without those reprints we wouldn’t be able to tell the story in those sales meetings which is where the buy happens.