When you log in to any analytics tool, for instance HitSniffer or Google Analytics (or both if you're a super geek like me) you're greeted with an overwhelming amount of data. Having this wealth of information at your fingertips is awesome, but it can also hinder you. When it comes to analytics - less is more. And by less I'm talking about segmenting your visitors like there's no tomorrow. I've written before about how to create custom segments in Google Analytics so I won't repeat that … [Read more...]
Targeted Email Marketing: 4 Steps To Making it Work
July 30, 2011
Email marketing, not unlike most direct marketing efforts, will only work if you put some thought behind it. Not doing so will ensure whatever time and effort you did put in is wasted. Think about the email you've received today. Chances are, there were a few that missed the mark. Maybe they got your name or industry wrong or they mentioned tradeshow season in July, when for you it starts in September. Untargeted email campaigns are, unfortunately, very common. There’s good news: … [Read more...]
Hit the Internet Running: 9 Email Marketing Tips to Get You Going
July 28, 2011
Everywhere I go and everyone I talk to seems to talking about one thing, email marketing. It's the rage! We love it and everyone knows someone that's making oodles of money with it. Sure we have some idea of how it's done, but we might not have the sophistication of the big guys. I've decided it's time to understand it better and am bringing you a few email marketing tips that are the culmination of hours of research. Before I get to the tips, I want to say that it's important have a … [Read more...]
Finally True Personalized Marketing With Infusionsoft
June 20, 2011
One of the holy grails a business can achieve is personalized marketing. Just because someone is interested in say blogging, doesn't necessarily mean they're interested in Twitter or LinkedIn. And this is where most email marketing systems fail services businesses. If you offer more than one service or have a complex offering - something many entrepreneurs and small businesses do - then a single email sequence is going to send your leads information they don't want or care about. That can … [Read more...]
The Greatest Failure Of The Autoresponder For Empire Builders
April 19, 2011
Unless you're building one-topic niche sites or have a blog that laser focuses on just one specific aspect of your industry - a so-called micro-niche - then your email autoresponder is going to fail you, big time. The main reason? Inflexibility. In case you aren't familiar with the term "autoresponder," in email marketing jargon it's a series of emails automatically sent to a subscriber on an email list. The entire sequence is pre-written and each email is scheduled to go out at a certain … [Read more...]
How To Track Email Marketing With Google Analytics
January 17, 2011
Email is a great tool for communication, marketing, and sales. When used effectively, it can generate not only additional traffic to your site, but also more long-term customers who will refer your business. Getting people to your site and subscribed is one thing. Knowing which traffic methods convert best is another. Do you know which are working for you? Here’s how to use a combination of Google Analytics and AWeber to track email marketing efforts, and find out exactly where your … [Read more...]
