Emails arriving nicely
Everywhere I go and everyone I talk to seems to talking about one thing, email marketing. It’s the rage! We love it and everyone knows someone that’s making oodles of money with it. Sure we have some idea of how it’s done, but we might not have the sophistication of the big guys. I’ve decided it’s time to understand it better and am bringing you a few email marketing tips that are the culmination of hours of research.
Before I get to the tips, I want to say that it’s important have a clear and well-defined strategy to reach your goals. You’re going to need Customer Relationship Management (CRM) software to collect and maintain customer data. These are not options, they’re the foundation that allows you to build a successful email marketing campaign. So now for the tips…
Tip #1: In email marketing NOTHING is as easy as it seems.
I see some email marketing offers and say to myself, “WOW that’s easy.” The truth be told, it’s a easy to do, but challenging to do well. If you do it well and you stand to make tons of money. Do it poorly, ineffectively and without any strategy, and it could actually cost you a bundle.
Tip #2 : Beware of FREE.
Invest in the resources you need to build a platform of success. Plan to pay for the help you need and buy quality resources to get you in the game. The competition is fierce and unless you have some money behind you, or superior know how, you might not even get near the race, let alone in the winner’s circle.
Tip #3 : Looking good.
When you get your landing pages designed, newsletter templates created and offer layouts completed, it’s important to check it on other platforms. Send it to friends that use Macs and those running Unix operating system. Obviously, it should look good on all of them. This seems like a simple tip but I’ve seen many people be so wrapped up in those minute details that they skip this step. If you can’t have a reasonably good design that looks right on the screen, your offer’s virtually useless. Maybe it’s time to seek professional development help.
Tip # 4 : Understand the customer.
Be sure to write an offer specifically with a customer in mind. Know who you are speaking to, what problems your trying to solve, and what questions they have. You’ll have a better idea about this if you actually read their responses to your previous offers.
Tip #5 : All traffic is not created equally.
More traffic is good but the right traffic is better. Focus on those people who will fuel your bottom line. In order to attract more lucrative customers, you might want to increase your access to a larger pool. If so, it’s time to hit the media. Having some articles published and appearing on a few news shows would undoubtedly increase your reach.
Tip #6 : Action!
A clear, easy to understand and right to the point call to action gets the best results. The simpler and more direct the better. Tell them exactly what you to do, when and how. “Click this button, NOW.”
Only add one call to action in each offer. Many email marketers report huge success by having the call to action appear in several places in the offer. The mistake some people make is to offer different call to actions in the same offer. Successful marketers know to repeat the SAME offer multiple times.
Tip # 7: Attention!
Once you have their attention, stay in front of them. Use your CRM to touch base on a regular schedule. Develop an email marketing strategy to send out offers, invites and useful information to those on your list. The goal is to keep them engaged.
Tip # 8 : Spread the news
Newsletters are a good relationship development tool that helps email marketers engage current and potential customers. They incorporate many useful strategies including relationship marketing, information marketing, online marketing, and email marketing. They’re great for increasing brand recognition and list building, Used properly, they’re also a powerful opt-in tool.
Tip # 9 : Test and measure.
Those people who have made millions in the email marketing game have an unbelievable commitment to continuous improvement. They test then measure everything. This allows them to know what’s working and what isn’t immediately. They continue the test and measure cycle until they get it right, then start on something else. Without the test and measure cycle you won’t know what’s working and what isn’t. If you don’t know that, you won’t be able to duplicate your successes or identify the cause of your failures.
I had lots of fun writing this blog. I hope you enjoyed it as well. I’m up for comment’s, questions and to hear your thoughts. Thanks
About Lauri FlaquerFor more than 25 years author, speaker and consultant Lauri Flaquer of Saltar Solutions has helped entrepreneurs and companies develop business strategies that deliver double and triple digit increases in revenue. Get the same results for your business - visit Saltar Solutions today.
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