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A Leap Of Faith That Brought A Metric-Ton Of Traffic

March 26th, 2011

Robert Dempsey

Come out of the cave

Come out of the caveIf there was any doubt in your mind that making connections on Twitter can be good for your business, that doubt is about to get a massive beat down.

Enter Triberr.

My friend Dino Dogan of DIYBlogger.net along with Dan Cristo launched this site a few weeks ago and were silly enough to let me in during the beta phase. Thank you Dino!

So here’s the long and short of it:

  • It’s an invite only site. Once you’re in a tribe you get to create 3 of your own and invite more peeps.
  • Each tribe can have 8 total members. Once you hit that magic number, your tribe can grow.
  • Everyone in a tribe automatically tweets the posts of all other tribe members. You can be choosy, but that’s an ass thing to do. After all, you are in a tribe with these folks.

The tagline of Triberr is “the reach multiplier” and it’s very true. Let’s look at some numbers.

Reach Out And Touch, Well Everyone

I am in the mighty Jaffa tribe. Let’s take a look at the inside here, namely how many followers each tribe member has.

  • Robert Dempsey (me): 5,423
  • Dino Dogan: 7,363
  • Kazia Mullin: 1,056
  • Gini Dietrich: 17,129
  • Aaron Lee: 164,025
  • Ana Hoffman: 5,356
  • Danny Brown: 28,606
  • Cori Padgett: 30,026
  • Kimberly Castleberry: 35,802
  • Mark Schaefer: 21,002
  • Neal Schaffer: 42,085

Total reach: 357,873 people on Twitter. I have three words for this: holy monkey butt! And that’s one of my tribes. I’m building 3 others too.

Let’s look at how this translates to getting a metric ton of traffic.

Welcome To The Stats

We’ll start with the most obvious – traffic. Here’s what Google has to say on the matter:

GA All Traffic Data

This is where the "holy monkey butt" comment comes in

But how much of that is from Twitter? Let’s see…

GA Twitter Traffic Only

The days my posts started going out via Triberr

But it isn’t all peaches and cream here my friend. We need some context around this, namely all the other stats. And here is that:

GA Other Twitter Stats

The other stats around the traffic

There is always room for improvement, however…

It’s All Uphill From Here

While the other stats around the traffic frankly suck, it’s still way too early to form a solid opinion of how effective this is in terms of leads and sales. I can say that during this time I have increased the number of:

  • Members in IM Training HQ
  • RSS subscribers
  • Blog email subscribers (getting posts via email)

That’s a great start and very good for using Triberr for 10 days. Keep in mind that this is the first exposure that the followers of my fellow tribe members are having to me.

There are the unmeasureable factors from this, such as:

  • Hugely increased exposure to audiences that may never have known me otherwise
  • Increased exposure of my products and services
  • Additional insight into the visitors of my site, especially if these folks become regular visitors
  • And more ninja badassery

Long story short – this is pure awesome.

What Do You Think?

So what do you think of all this? While it’s still very early, what do you think this suggests for future traffic?

Let’s talk about it in the comments below.

I’ll see you there…

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Dino writes: "How can Triberr change the current blogging equation. The equation is the fact that 1% of top bloggers get 99% of attention (and everything else that goes with attention)."

Triberr may just change that equation. There's so much enthusiasm going on for Triberr. It has to go somewhere.

It's working big time for me Stan, and from what I'm told very well for others too. Win/win.

Triberr is a great concept. I'm sure there are a lot of people sitting and thinking "Now why the hell didn't I think of that" Congrats Dan & Dino, I have no doubt that this will be successful beyond your wildest dreams. And Robert your brilliant "geek" analysis motivates me to get my butt in gear and start using Triberr properly. Thanks to all of you, including Stacey who invited me.
Riley

Yeah one of those people was me Riley. Kicked my own ass for that one. And please come all the time and geek out with me. I've got more numbers to come.

One week into the Triberr experience and I have nothing but good things to report. It has been very effective. Sure there are some kinks in it, but that is to be expected in something new. I am very pleased with it.

Hi Jack thanks for adding your experience. I'm really happy with Triberr in terms of traffic, however the other numbers really suck. That is more than likely by virtue of the audiences of my fellow tribe members - they don't fully jive with my content. That can be remedied though.

"Total reach: 357,873 people on Twitter"

This is a misleading number. You can't just sum the followers of each person and call that the total reach -- it's statistically highly improbable that each person in your tribe has 100% unique followings.

Hey Tom,
It's true. There is obviously some overlap. It's similar to an email list where you know that some of those email addresses are old, or their inbox is full, and you know that some of them are duplicates.

In the future we'll work on scrubbing and de-dupping the list to be laser accurate, but for right now I think people realize there is inherently some overlap. But however you want to look at it 357,000 people is a heck of a lot of people, even if a good chunk of them are dups or bots or whatever.

Anyway, great point and we'll add the list de-dup on to our project plan. Triberr is only a few weeks old, so there's much to do, but thanks for pointing that out.

I agree with you Tom. That is a pie in the sky number which makes for good marketing, and as Dan points out there is more than likely some overlap in followers amongst tribe members.

What is more to the point though is that as a member of a tribe you now have a much greater reach that you did before. And this becomes rather exponential as your and your fellow tribe member Twitter counts grow.

I'm not surprised. Twitter is # 3 traffic generator after Direct and Google traffic.

How does one get in. Or an invite?

Hi Ivan - Twitter has always been high traffic for me as well. Now conversions is another story, but that's another post.

To get into Triberr you need an invite. If you know someone there they can invite you, or you can check out the current Tribes list and "apply" for membership.

And put me down for yet another Holy Monkey Butt!

Great write up Rob. Your post has helped me figure out yet another tribal strategy. I will run it by you next time we speak. Remind me plz.

Its really awesome to see this little creation called Triberr radiating out from the few core members and tying a blogging community together.

Anyways..Im very happy to see Triberr really work for everyone. I knew it would and this is only the beginning. We have some awesome plans for it driven by a singular question. And this is the question:

How can Triberr change the current blogging equation. The equation is the fact that 1% of top bloggers get 99% of attention (and everything else that goes with attention).

Im convinced that the best work is done by smaller bloggers and Triberr is built to allow those bloggers more exposure.

Ok..Im not going to ramble on and on here....thnx again for an amazing write up and I have some ideas how to change those no-so-good numbers.

Monkey butts for everyone! Yeah great stuff Dino very cool. I already have a follow-up post on this one this week. I see the dynamics changing as we speak with social being a part of SEO, and so on. But I like to tease and that's all you get for now. Ninja my friend - you are a ninja!

Can't wait to see what else you have up your sleeve with Triberr. And I get to brag I was there from the beginning. I win, yay me!

Holy Monkey Butt indeed!

I think this is the best twitter tool out there. I also like the fact that it is by invite.

Have to admit I have not used it to my advantage, you post has inspired me to get my butt in gear.

Indeed - start moving those monkey butt's Sheila! I find that tasty headlines help a LOT in getting the clicks on Twitter. So make sure you have something the Twitter folks are happy to click on. And of course deliver.

Hi Robert,

I think this is cool. Collaboration with other bloggers always create a win-win situation. If the group is huge, promoting each other's post is a huge advantage as there are so many followers combined together.

This is a fantastic idea by Dino and Dan. There is still much room for growth as currently it's by invitation. Things will start to open up if more and more bloggers are invited in the tribe.

I really like that it's invite only. So it began with a few and is radiating out at epic proportions as each tribe member creates their own tribes. One thing I didn't mention is that if you find a tribe you like, if it isn't full, you can "apply" to get in. Very cool indeed.

+2 for the "Who's your daddy" callout on that traffic graphic. I lol'd.
Also like the "Join The Tribe Today" call out at the bottom. That's the first time I've seen a really good call to action for that. Nicely done.

Thanks on all counts Dan. I am really enjoying Triberr. Thanks for making it awesome.

No need for thanks. You guys are the ones that make it amazing. It's the bomb members that are inviting other quality tribesmen, spreading the word and giving feedback. We're just going with the flow.

I've never been involved in a project with such an outstanding community. Grateful for the post, man.

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