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Is American Manufacturing Failing Small Business?

January 27th, 2012

Robert Dempsey

US manufacturing is failling small business

In the course of curating the stories of entrepreneurs to share with you I have noticed a trend from those inventing physical products. The trend is this: even though they would prefer to manufacture their products in the United States, they have no choice but to go overseas.

The question is why is this?

In a recent Atlantic Magazine article, Making It In America, Adam Davidson tells the story of the current state of manufacturing in the United States.

I was surprised to find out that, unlike what I previously though, it’s only within the past two years that China has begun to dominate the world in manufacturing.

Here is what I’m hearing from the entrepreneurs I speak with when they approach American manufacturers:

  • They don’t get called back (I heard this MANY times)
  • If they do get a meeting, they are told their idea won’t work
  • When they tell the price required to sell their product and make a profit they are told that it can’t be done in the United States

After that the manufacturer is generally unhelpful in seeking a solution.

So what’s a product inventor to do?

I’ve heard of a few solutions:

  1. Find a sourcing agent (in China or another country) that has existing connections with manufacturers
  2. Find a product that is similar but non-competitive and find out who manufactured it

Seeking a supplier directly I’ve been told can make things complicated especially if you aren’t used to dealing with cultural nuances and quality control. For instance, Kelly Lester told me that she ran low on product and was unable to get more on time because in the region of China where the factory was located, they turned off the power at a certain time each day and all production ground to a halt.

My friend Tim taught English in China for 6 months and said the same is done with water.

Good things to know when creating expectations for your customers.

The Trend Will Continue

In the Atlantic article linked above I found it interesting that high-tech manufacturing continues to be done in the United States, though I’ve heard stories of high-tech factories popping up in the Philippines and other low-cost countries. This means that non-high-tech manufacturing continues to go overseas where the labor is much less expensive.

For instance, in Thailand where I currently live, the average salary for a college graduate is between B8000 and B1000 baht. While the exchange rate at times is unfavorable and the Thai baht has remained strong, it’s currently exchanging at around 30 baht/US dollar. So these kids (am I old enough to call them kids?) are paid between $266 and $334 US dollars per month. If you’re lucky you can get an awesome job that starts at around B15,000, or $500.

Now you can argue that the cost of living is lower here, and to some extent that’s true. If you eat “street food” a single person can have a small meal for $1 or $2 dollars. We have an Italian place we love where the chef worked at the Four Seasons. They have the best pizza and tomato sauce in Chiang Mai and dinner for my wife Kookkai and I cost around B600, or $20. Not bad for a fantastic meal.

However this is far outside the reach of the “common” Thai person you meet. When you make $266/month you don’t spend $20 on a single meal. You’ve got other expenses like rent, electricity and water to consider.

Having said that, this year Thailand experience far above average rainfall and Bangkok, where many factories are located, were flooded, causing major issues for Toyota, Sony and other companies.

But will the move of “low-skill” manufacturing jobs to lower-cost countries cease? Not that I see and not according to the Sarah Lacy, Fareed Zakaria, and Thomas Friedman whose articles I’ve linked to below.

What This Means For You

One of the considerations of when we return to the US is how long we can stay in Thailand before my wife and I begin to fall behind in terms of the latest and greatest innovations. America continues to be a nation of entrepreneurial innovators and frankly I want my daughter to grow up in that environment.

Is the country perfect? No! But what country is? Every place has it’s problems; some more than others.

With these trends – continued advances in technology replacing “lower skilled” workers and the move of low-skilled manufacturing to low-cost countries – I see a few imperative for my fellow entrepreneurs and Americans:

  1. We all need to continue to educate ourselves. Never stop learning new things, and go beyond your main topic of interest. Learn new things.
  2. Whether it’s in manufacturing or otherwise, technology is in every facet of our lives. If you can embrace, understand and utilize it you can move ahead faster
  3. Our education system (in the US and I will say in other countries as well) needs an update. MIT is ahead of this trend with the launch of MITx as is the Khan Academy, both with online curricula
  4. Take action. One of the  traits that signifies and separates entrepreneurs is that they take action. Learning is all well and good but if you never put it to use it won’t do you or anyone else any good

More Reading

Here are three articles I recommend you read on the outsourcing of manufacturing to China and what it means for Americans in the near and long-term future. These articles discuss to one level or another what it means for jobs and (sometimes indirectly) education.

Why China Wins – Sarah Lacy, Pando Daily

Average Is Over – Thomas Friedman, NY Times

The Case for Making It in the USA – Fareed Zakaria, TIME Magazine

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I think a lot of people are willing to pay a little extra to buy Made in America, but like you said, many of the manufacturers have gotten lazy and over priced. Unions have dominated the industry for a long time and I think we are past the day and age of unions personally.

It just makes me nuts that people don't do the plain and simple tasks of even average customer service - like returning phone calls. I mean really, is it all that hard to do? But, then I have to stop and ask myself, "well, why don't people return calls?" And I wonder, is it because they just don't see enough value in doing so? Personally, I can't imagine that because I cut my teeth in the business world trying hard to be the best customer service person I could be - in fact, it earned me a Baldrich Quality Award. But, it is what it is and I guess my best response to it all is to be the example I want to see in others. Maybe it'll catch on? Hmm, so how do we make great customer service go viral ...

I could get on my high horse and start ranting about so many issues surrounding this, but really what it seems to boil down to is this: as a small business, if you don’t respond to inquiries, you don’t get the job. Customer service is key. If the Chinese call you back and try to work out a way to do it, then why should the small American manufacturer get the job? “Field of Dreams” was a movie… but if you can’t build it, no-one will come and you will never sell it.

I love this article.... It offers a challenge to those who are TRUE entrepreneurs. Although your references and statistics are definitely TRUE, the Creative Imagination has an abundance of opportunities in the USA today. First: Fine tune the Abundant Thinking Mindset Second: Do not "listen" to the noise. The one comment regarding .."they are told that it can’t be done in the United States" is aperfect example. I live in a very rural unpopulated are of the West and personally know many "small" manufacturers of Quality products who are eager to take on new products, and many enjoy "joint ventures" Of course the comment about "pricing" and competitiveness are valid, the market can be conquered by DELIVERING outstanding. SERVICE. One client does ,manufactures a quality product in a relative small niche. Foreign Made competitors are considerably Cheaper, yest his sales continue to Grow and profits soar. Two thing we implemented immediately... 1. No auto phone tree. Hired a REAL person to answer all calls. 2. Owner's personal phone number is posted everywhere on the Internet 3. Every order includes a bit more than ordered and the follow up is intense. Through the well designed and implemented use of Social Media his market is GLOBAL. MADE IN THE USA can be motto for this decade if one is willing to THINK out of the Box. Of course, I am referencing small companies with sales less than $10, 000,000. Thanks for the article and it gives fodder for a Talk Show topic

Hi Robert As the saying here goes: "When America sneezes, Australia catches a cold" or in other words, for good or otherwise, we are heavily influenced by what goes on in the USA! So it is with interest I read this post. Only this past 2 weeks we had one factory close in a small country town over east (most of the town was employed there) and a car manufacturer is laying off many of its workforce. And they are already heavily subsidised by our government. It is predicted we will soon have no cars being manufactured in Oz. And many other jobs are going offshore ... wages are much lower and there are plenty of people eager to work for much less than here. And as you rightly point out; if the cost of living is lower then you would expect cheaper services. Because of our mineral wealth, Australia has more or less escaped the global recession, but ironically with China our biggest customer; as they are now being affected it may not be long before it hits us too. More of us are looking to our own business enterprises rather than relying on bigger companies for work and your points are valid about staying updated and educated to keep ahead too. Patricia Perth Australia

Thanks for a great post. Unfortunately, this info about US manufactures is not a surprise to me. I do think one of the issues is that many of the smaller US manufacturers have closed down. The companies that are left are larger in scale and probably can't make it cost effective to make small runs of products. And when a new manufacturer comes on the field, as soon as they are turning a profit, they are eaten up by a larger company. Now what do I know about manufacturing? Admittedly, not much. But I heard this story, over and over, during my work with ASQ, American Society for Quality. I was on the board for a few years of section 1203, which is the largest ASQ section in the world. Primarily made up of engineers and quality professionals, the conversation frequently focused on the loss of manufacturing jobs in the US. Manufacturing in MN has declined dramatically and we are left with primarily Bio-medical firms. Many of the large companies are outsourcing to China, India and other low-cost countries. It's not looking good for US manufacturers, however it might improve if they returned calls!