Marketing Services

Have you ever been told, it depends?

We all have a story of going to a car repair shop, hiring a consultant, or trying to find out how much a new website will cost and being told, “it depends.” There’s a very good reason for that – because it really does depend.

However without a ballpark estimate it’s difficult if not impossible to make an informed choice. I know I’d prefer not to be in the dark and I don’t think you do either.

Now I know that they say in sales to never answer a question that hasn’t been asked. But price always comes up, so why not just give it to you straight?

I’m going to go against that sales advice and lay it all out there for you.

After all, not everyone is my customer, and I recognize that. The awesome clients I do work with achieve fantastic results. But I digress…

Below is a list of the services that we (which is mainly I, Robert Dempsey) provide. Some services have a definite price while others can range. When there is a range I’ll list what makes “it depend” so you know the factors.

Get The Edge – $795

This package is for entrepreneurs that want to keep ahead of their competition. With your investment of $795 we:

1. Begin with a call to discuss your ideal customer. From there we…
2. Discuss the goals that you have for your business. We write down concrete numbers that you want to achieve. After that we…
3. Take a look at your main competition. After we know all about them we’ll…
4. Review your website and blog. We look for how well it grabs and keeps the attention of your ideal customer, and to what extent it showcases your capabilities and how you apply them for your current clients. From there we…
5. Develop a specific plan of action that will help you connect at a deeper level with your ideal customer, make your site more sticky, and ultimately propel you well ahead of your competition.

What’s the ROI on “Get The Edge”? If it gets you one more customer it’s more than paid for itself.

Fill out the form below and let’s talk about how you can Get The Edge >>>

Marketing Consulting

Marketing consulting is where you and I have conversations about what’s going on and I provide advice. Consulting also covers hourly work that doesn’t fall under a project such as research, analysis, optimization of your website, content strategy development, and other services.

My consulting fee is:

1. 1 Hour – $200

or you can purchase a block of hours:

1. 10 hours – $1750
2. 30 hours – $4500

These hours do not expire.

If you’re planning to stick with me (which I would love you for) and would like on-going marketing assistance (marketing being one of those things you should never stop doing) we can discuss that too. Actually I prefer that method as it’s much easier for both of us.

Marketing Strategy

I’ll be frank – when I started by first business more than 12 years ago I had no plan. Needless to say that didn’t end too well. I’ve learned more than a few things since then, gotten B.A. and M.B.A. degrees, and built a highly successful web development business which I closed in 2010 after selling two online applications we built.

It’s amazing the difference having a strategy can make.

Before diving head first into online marketing you need a strategy. In fact you need a strategy that comes from hours of research and phone conversations, a strategy that includes:

1. The current state of your business, including all relevant numbers (sales, subscribers, etc.) and a picture of your current sales funnel
2. Strategy goals
3. A new and improved sales funnel
4. Strategy outline
5. Customer attraction (meaning getting people to your website)
6. Lead generation
7. Lead nurturing
8. Lead conversion
9. Updates to your current website or a site map of your new website
10. Implementation strategy

Development of a marketing strategy along with a two-hour call to discuss it costs $3000 and can generally be delivered within 3-4 weeks.

Website Update / Overhaul

Here is where the “depends” comes into play. If your website needs to be updated your looking at a range of between $500-$3000. The factors that come into play here are:

1. The platform your current website uses – is it WordPress, a static website, or something else?
2. How easy is it to make updates to the current site? Static sites will take a lot longer than WordPress sites, though I’ve encountered WordPress sites that are difficult to change too due to the theme they used
3. What is the scope of the changes

If you want to make a lot of changes you’re looking at a website overhaul.

In this instance we design and develop a brand new website which may or may not use any of the existing content you have. That’s up to you. We have strategic partners we work with that can produce excellent copy.

Website projects that we’ve done have ranged from $3000 to more than $10000. On the higher end we did a lot of custom development. We highly recommend using WordPress for your website and going from there. There are a lot of excellent free and premium (between $49-$99) plugins available that can give you a lot of functionality and bang for your buck, as well as many premium themes we can customize.

As a general rule of thumb, a brand new website built from the ground up for search engine optimization and lead generation has a starting price of $3000.

Let’s Talk First Though…

Now that you know what I charge I’d like to offer you a complimentary 30-minute strategy session. During this time we can talk about pretty much anything you want, though I suggest we focus on getting you more of your ideal customers using online marketing.

Schedule your complimentary strategy session today >>