Meeting Spencer
What do you do when you have one week to get as much exposure for your indie film and get butts in seats for the LA premier? You call up the best local web development and design firm – Gunner Technology – who happens to work with a top notch online marketer – me 
How We Helped
- Created a brand new website optimized for SEO and to showcase the movie preview and show times. Frankly it isn’t much to look at but it did the job quite well.
- Designed new creatives for the Facebook Fan Page and updated the page with a splash page with information about the movie
- Developed and launched a Facebook ad campaign (details below)
Facebook Campaign Details
The Facebook campaign was fast paced. After performing research on all actors in the film we compiled the audience demographics, developed ad creative (copy and imagery), and launched the campaign.
Every 24 hours I logged into Facebook and adjusted the ad copy and demographics based on the latest insights.
The Facebook ads pointed to the Meeting Spencer Facebook Fan page that used the movie info splash image to greet visitors.
Original Website
The original Meeting Spencer website consisted of a single image – the playbill:
Old Website
Project Screenshots
 Home Page |
 Meet The Cast |
 Jeffrey Tambor Bio |
Results
The Facebook campaign outperformed ad buys on LATimes.com and LAWeekly.com websites. Here are the raw numbers for the entire campaign which ran from April 16th to April 24th, the final day of the LA premier:
- Total site visits: 1,207
- 3 of the top 5 traffic sources were generated through our efforts: direct, Google Organic, and Facebook visits
- 452 views of the preview posted on YouTube
- Facebook campaign: less than $400 garnered 766 clicks (visits to the fan page) from 1,067,991 impressions for a cost per click (CPC) of $0.50 and a CPM of $0.36. A total of 7 ads were run.
- Increased the like count on the Facebook page by 212%
